Chameleon Cold Brew

Love the packaging and branding of this small batch brewed coffee called “Chameleon Cold Brew.” It has just the right mix of charm + attention grabbing design. Is it the bottle? The illustration? The color? The typography?

With around 40,000 different packs to choose from in the average supermarket, across food and non-food items, the challenge is to stand out from the crowd. Over 70% of purchase decisions are made at point of purchase. There are thousands of products competing for shoppers’ attention in store and, according to various research findings, a pack on a supermarket shelf has less than three seconds to grab that attention. This doesn’t mean that packaging necessarily needs to be loud or simple – but it must be clear to the audience for which it is intended.

For instance, Chameleon Cold Brew (original coffee) does a great job of grabbing attention in the packed isles of the grocery store. Is there a product that has caught your eye recently? Think about why and post to your blog to share with the class.

Check out a few of the recipes Chameleon Cold Brew shares on their website to make their coffee even better:

Peanut Butter Cup

4 oz Chameleon Cold-Brew
1 oz skim milk
2 tsp Nutella
1 tsp peanut butter

Combine all ingredients in a blender and serve hot or cold

Hot Chocolate

3 oz Chameleon Cold-Brew
1 oz International Delight Dark Chocolate Breve Cream

Mix Chameleon Cold-Brew with Breve Cream and heat

I Scream, You Scream

4 oz Chameleon Cold-Brew
1 scoop favorite ice cream (vanilla, chocolate, butter pecan, etc.)

Mix Chameleon Cold-Brew with ice cream. Serve hot or cold. For a smoother cold drink, mix in a blender before serving.

Protein Kicker

6 oz Chameleon Cold-Brew
4 oz protein drink or protein powder mixed with milk/soy milk
Agave nectar or honey to taste

Mix Chameleon Cold-Brew with protein beverage, agave syrup or honey and mix in a blender with ice. We like Odwalla Vanilla Almond Protein Monster or the non-fruit flavors of Optimum Nutrition Gold Standard Whey protein.