18 Sep Where Does It Go?

When the California College of the Arts (CCA) implemented its new waste-sorting program, students were initially confused about how to separate their trash. Recycling cardboard and cans is easy, but trickier items like pizza boxes, disposable forks and beverage cups caused some confusion.

To help clarify the issue, designers were enlisted to help students understand the appropriate bin for recycling. A dramatic human-scale flowchart was created at the campus entrance using colored tape and black & white laser prints to showcase the process. Wonderfully playful and compelling information experience design.