01 Jul Spare Change for Real Change
I recently spent a wonderful weekend in Asheville (North Carolina) and aside from wishing that I had visited the mountains sooner – the weekend was filled with great food, creative people, and some much-needed relaxation.The attention to detail and artistic flair throughout the city captured my attention around every curve we walked.
There is a fantastic hand-quality to much of the signage through the use of paint, wood, and metal. Some signs even incorporate wire, feathers, and a layering of material that truly embodies the term “unique.” What unique signage has captured your attention recently?
While in Asheville I discovered the “Spare Change for Real Change” campaign while casually exploring the city. These locked collection boxes are located throughout the downtown to receive both donations and feedback cards. The project couples an initiative to end homelessness with great design – outstanding!
This program was created by a Social Issues Task Force to study social problems downtown and to propose ways in which to address issues that negatively impact the community. Local business owners match the funds raised throughout the year, and the money is awarded in grants each January to agencies working to end homelessness in the community. Cool, right?
Wondering who are the creative minds behind the visuals of the initiative? You can find Asheville-based Sound Mind Creative online to see this project and more of their great work.