I recently stumbled upon an advertising campaign created by Happycentro (a creative studio based in Verona, Italy) and just had to share. I love their use of objects to create the typography and the fact that all the layouts were “carried out without any use of computer graphics what so ever.” What a great way to communicate the things that might keep someone up at night (and why a “good-nights sleep” is important).

Type as object happycentroType as object happycentroType as object happycentroType as object happycentroType as object happycentro
Check out this cool video of their process:

The Happycentro website is chalked full of great design work with careful attention to typographic nuance and beauty. I hope you’ll check out more of their work when you have time.