When looking at typography in space, consider how photographic choices (angles, framing, lighting) can enhance the basic principles of graphic design.

What are the basic principles of Graphic Design? Ellen Lupton’s book “Graphic Design: The Basics” does a great job of explaining these distinct characteristics:

 

CONSIDER:

The example of “scale” (in the image above) would be far less effective if it were taken from across the Street. The photo works well for “scale” simply because of the camera angle. On the other hand, the example of “figure/ground” (in the image below) is successful because of the angle the photo(s) were taken. The “angle” allows us to look up into the sky while creating typography with the buildings.

How might you explore other interesting approaches?

LINE, FRAMING, TEXTURE?

FRAMING, COLOR?

 

POINT, RHYTHM?