It doesn’t matter if you spell it “color” or “colour” – we all understand it plays an important role in design. It can communicate emotions, convey contrast, and impact the success of a design project. Choosing the right color(s) for your project is an essential, but tricky, component of the design process. Sometimes a little inspiration can go a long way.
I’ve compiled a list of my favorite online resources to help you get started below, but, keep in mind, that even with all of these great assets, there is nothing better than adventuring out into the world to find inspiration. That’s right, leave your desk with your design in mind and you will find the color palette in the sky, on the street, or on a person walking by. Have fun and enjoy the process!
Websites About Color
Our minds are inherently programmed to respond to color. They shape our thoughts and emotions. And according to studies, color affects more than mood – it has the ability to change our buying habits. Color can invoke as much as an 80 percent change in motivation when it comes to online shopping, advertising, and marketing campaigns.
While perceptions of color are somewhat subjective, some color affects have universal meaning. Here are some examples of how different colors are perceived and the logos that were designed to aggressively or subtly reach the market.
[Graphic found on http://visual.ly/]
WATCH: Color wheel chart mixing theory painting tutorial
WATCH: There are some fun apps and websites to help you discover the right color combination. For instance, MyPantone has a simple dashboard that lets you create or add to an existing swatch that appears within the app. Once you are happy, you simply email the swatch to yourself or client.