Front-end web design for Toots & Magoo, a boutique featuring art, antiques, and paper goods. Three seasoned entrepreneurs, all with differing visual arts backgrounds, established the store to bring a fresh perspective to the Chapel Hill experience.
The goal of the web design was to convey the quirky and charming personality of the boutique using hand drawn illustrations, unique to each page. Photography is an essential component of the site, lending a feeling of warmth, materiality, and texture to the minimalist design. The white background displays the photography and products clearly and allows shopping to occur with ease.