Persuasion and Creative Action

Persuasion is a symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice. In a social innovation context, the effects of persuasion can reinforce a position, shape behavior, or change attitudes. Creative actions might focus on education, fund-raising, awareness, or mobilization. Part of this process involves answering four key questions: What do you want people to know? What do you want people to feel? What do you want people to think? What do you want people to do?

For this project, students work collaboratively in groups of two or three people to develop a design intervention about a topic of choice. The object, experience, space, or interactive medium should help influence audience opinions, generate an attitude change, or cause critical reflection on the topic. In addition to a strong bilingual message, the form should play a role in persuading the audience to think, act, or feel a certain way about the topic.

Co-taught with Basma Hamdy